Archive for October, 2010

Chinese Martial Arts

China, the world’s largest country by population, is widely regarded as the home of martial arts and is the birthplace of numerous diverse styles.

Modern Chinese martial arts can trace their origins to a number of sources, including ancient military skills, the Buddhist martial arts that evolved out of the Shaolin temple, the Daoist martial arts that originate from the Wudang temple in Hubei province, and a number of other techniques used by bandits, militia, secret societies, invaders, and marauding pirates throughout China’s turbulent history.

According to legend, the Indian monk Bodhidharma (known as “Da Mo” in China) traveled from southern India to China in the 6th century CE carrying sutras (collections of dialogs and discourses). He then settled in the Shaolin temple in Song Shan, and introduced martial exercises and Zen Buddhism to China. However, there is evidence to suggest that the practice of martial arts in the country dates back to well before that time.

A longer history

Although Bodhidharma may well have been one of the first to record martial-art techniques-he also introduced techniques such as meditation to existing fighting systems-experts believe that Chinese martial arts gradually developed from ancient hunting skills and from one tribe’s need to defend itself from another. These fighting forms developed slowly over the years: punches and kicks were incorporated and, in time, so was the use of weapons.

The first evidence of martial-art practice in China comes in 2698 BCE during the reign of the Yellow Emperor, Huangdi, who developed the practice of jiao di (“horn-butting”) among his soldiers. In the 5th century BCE – some 1,000 years before Bodhidharma’s arrival in Song Shan – Confucius mentions martial arts in his texts; Daoist literature from the 4th century BCE contains principles applicable to martial arts; and there is evidence to suggest that physical exercises similar to taijiquan have been practiced in the region since at least 500 BCE. In contrast, the earliest textual evidence of Shaolin martial arts comes in 728 CE.

Putting soldiers to the test

The development of martial arts in China is indelibly linked to the military. The first military martial-arts tests were established in 702 CE. These challenged a soldier’s physical strength, horsemanship, and skills with a lance, spear, and bow and arrow. Such a premium was placed on them that regular soldiers were categorized according to their ability and courage in hand-to-hand combat and weapons skills, particularly their swordsmanship.

Various military generals have added their expertise to China’s martial-arts mix. Even Genghis Khan, the Mongol warrior whose armies had conquered much of South Asia- including all of China-by the 13th century, believed that bkyukl bokh was the best way to keep his troops ready for battle. Two styles of the art are still practiced today, one in Mongolia, the other in Inner Mongolia.

Boom in popularity

It was not until the Republican Period (1912-1949), a time when China was recovering from the fall of the Qing dynasty, the invasion by Japan, and the Chinese Civil War, that martial arts became more accessible to the general public. In a wave of national pride, the Chinese government classified all martial arts under the banner “guosho,” meaning “national art.” Martial artists were encouraged to teach, numerous training manuals were published, examinations in martial arts were created, and demonstration teams started to travel the world- the first martial-art demonstration in front of an international audience took place at the 1936 Olympic Games in Berlin.

Fitness Infomercials – How They Create The Fast-Fitness Fantasy For Quick Profits

While gym memberships have slid since 2006, home gym equipment sales continue to grow. Fitness infomercials are among the most popular TV commercials used to sell home exercise equipment. Of the six most profitable infomercial products, three are related to fitness. (1, 2)

Most of us dream about enjoying amazing workout results by investing only minimal time and effort. Fitness infomercials are designed to create this fantasy, which lulls us into purchasing products that may not live up to their claims.

The Successful Infomercial Program Profile and Fitness Products

Successful infomercial programs promote products that:

*are reasonably-priced,

*are revolutionary and innovative,

*cannot be found anywhere else,

*can make life easier and better, and

*produce immediate, transformational results. (3)

In order to fit this profile, marketers of fitness products often promote the fantasy of fast fitness. While the notion of undergoing a rapid body transformation appeals to the viewer, product claims may exceed the ability of the human body to achieve such accelerated results.

Many fitness gadgets have been taken to task by consumer groups for making unsubstantiated claims. While some products have been tested and shown to be reasonable supplements to a total exercise program, others are ineffective. (4, 5)

Despite consumer complaints and negative reviews, however, sales from fitness infomercials are booming. Why? Infomercial marketing tactics intrigue and motivate us to purchase a product regardless of its quality or effectiveness.

7 Common Marketing Tactics that Sell the Fast-Fitness Fantasy

These 7 common marketing tactics used in fitness infomercials target our emotions, establish product credibility, and offer bargains we can’t seem to refuse.

1. Emotions: Ads aim at the very core of our being–our sense of self and, perhaps, our vanity. They strike the chords of our emotions and play on our universal dreams, desires, and needs.

Our imaginations begin to mold our fantasies. Next, they establish credibility and trust, while easing skepticism about the ability of the product to fulfill our dreams of scupting a gorgeous body.

2. Testimonials: We listen to the stories of peers who profess amazing results from using the product and toy with the notion that, just maybe, it will work for us, too.

3. Endorsements: We tend to trust the word of celebrities, trainers, and elite athletes. If Oprah endorses a product, that pretty much seals the deal for many of us.

4. Scientific research: If a fitness device is based on a new scientific discovery or is university tested, isn’t that real proof that it is effective? Not necessarily!

Each of these confidence-building strategies has its shortcomings. Results claimed by compensated models may well be due to their total weight control and exercise program, rather than due to the product itself.

Scientific studies conducted or sponsored by manufacturers are often disclosed only upon request. Even results from university research may not be accurately represented in fitness infomercials, particularly if all of the findings do not support the fast-fitness profile. (5)

Nonetheless, according to one survey, viewers are more likely to trust infomercials than Congress, used car salesmen, and corporate executives! (3)

Once they have gained some reasonable level of our confidence in the product, they attempt to close the sale by:

5. Overcoming objections and upping the ante: Marketers emphasize the uniqueness of the product and urge us to accept no substitutes. They create a sense of urgency with limited-time offers and great bargains for the shopper in us.

6. Guaranteeing no risk: If you don’t get results, you will get a full refund! So, what have you got to lose?

7. Being persistent: Fitness infomercials repeat the same message frequently. Repetition, particularly late at night when our subconscious minds are more vulnerable, may well tap into the power of suggestion that prompts the buy.

Sold! Viewers will generally watch for 13 to 15 minutes before calling.

Add-On Sales For More Quick Profits

The purchase decision may be just the beginning of profits from fitness infomercials. Shipping, handling, and taxes are expected. But as a new, enthusiastic buyer, beware that you are likely to encounter a barrage of add-ons before you have completed the transaction. Pay close attention, or your credit card may automatically be charged monthly for additional products. And later, if you exercise your money- back guarantee, you may get the runaround from an automated system.

All told, you may pay the original advertised price many times over and, unfortunately, never see results. At some point you may come to realize that your fast-fitness fantasy was, from the start, the manufacturer’s quick-profit, dream-come-true at the expense of consumers.

Consumer Knowledge is Power

Do not let your emotions override patience and logic. Take a step back and research the fitness infomercial product and its claims. If you can move past the impulse buy:

*Check out user reviews on the specific product of interest.

*Visit consumer-related sites before buying exercise equipment.

*Ask the opinion of a fitness professional, preferably one who has formal training and an advanced degree in exercise science.

*If you decide that the product is worth a try, be sure to read the fine print on the website.

Educate yourself by learning fundamental exercise and weight control principles so that unsubstantiated product claims will be more transparent to you. Fitness knowledge gives you the power to prevent falling for the fast-fitness fantasy before you make the purchase.

References:

1. Consumer Reports. (2009, January 6). Tip of the day: Choose a home exercise machine to fit your budget. Retrieved January 19, 2009, from http://blogs.consumerreports.org/health/2009/01/home-workout.html?resultPageIndex=1&resultIndex=1

2. The Marqui Automation Company. (2005, May 7). The all-powerful infomercial. Retrieved January 18, 2009, from http://www.marqui.com/blog/the_allpowerful.aspx

3. Infomercial Marketing. (2006, April 7). The right kind of product for an infomercial is… Retrieved January 19, 2009, from http://infomercialmarketing.wordpress.com/2006/04/

4. Federal Trade Commission. (2003, November). Avoiding the muscle hustle: Tips for buying exercise equipment. Retrieved January 18, 2009, from http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt113.shtm

5. Consumer Reports. (2009, January). Assessing exercise infomercials’ claims. Retrieved January 19, 2009, from http://www.consumerreports.org/health/healthy-living/fitness/staying-fit/infomercial-exercise-2-08/how-they-tested/infomercial-exercise-equipment-how-they-test.htm

 

 

 

 

Getting the Best Basketball Pictures

he years, basketball has become one of the most famous sports all over the world. In fact, it is the most viewed sports around the globe. But, the most popular basketball association is the National Basketball Association or the NBA. It is widely popular that even the drafting is an event to watch out for basketball fans around the world. And when the season opened, fans all over the world are religiously following every schedule there is. Following that, basketball pictures are pouring in. If you are a fan and wants to collect basketball pictures, there are lots of ways for you to get some; • Prints – newspaper and magazine clips are among the great sources of basketball photographs. You can find different shots of your favorite teams, players or coaches. • Online – probably the best way to get pictures of you favorite teams and players is through the internet. There are lots of websites which offers exclusive photos of different teams and players. But where on the net can you exactly get them? • On sports news websites – you can try sport news sites which offer recent hard court action shots. Yahoo!Sports and NBA.com is where you can find the greatest shots; from the players’ entrance to the winning streaks. • Sports Forums – there are forum boards online where you can find pictures of basketball teams and players; most of these forums are categorized by teams. • Basketball Fan Blogs – yes, there are hundreds of bloggers where you can get pictures. Some are even great to customize a picture of a certain team or player. • Basketball Players’ websites – players such as Dirk Nowitzki and Manu Ginobili have their personal websites. Knowing where to get the best collections of basketball pictures is not a guarantee that you’re set to go. There are things that you have to keep in mind when getting pictures especially on the internet. They are as follows; a. Before downloading an image, be sure to read the details and know if it’s copyrighted. This is very important if you are going to post your collections on your blogs or personal pages. b. Remember that not all pictures posted on the Internet are free. You can’t just get copies of photos you find on the net. They are considered as intellectual properties. What you can do is send an email to the owner asking for permission if you can use the images. Most photo owners would just want acknowledgement that you got your photos from them. c. Use the images properly. Some websites states that as you download basketball pictures from them, you are assumed to agree to their terms and conditions regarding the use of the images. So, you now know how not to be sued when getting copies of basketball pictures online. And you know where to get the pictures. Next, where you will use the pictures? Mostly, basketball pictures are used in the following; • Wallpapers – if you are bored with the plain blue or black background on your computer screens, you might want to change that with the pictures of your favorite basketball players or teams; you can also use basketball team logos. • Blogs – if you love talking about basketball topics on your blogs or personal websites, it would be better to accompany each post with basketball pictures; readers will surely enjoy them. Just don’t forget to acknowledge the owner of the photo in your post; a link to their site will do. • Scrapbooking – whether it’s digital or manual scrapbooking, you’ll good with the many basketball pictures available.